A clear starting point
We cut through the noise and identify the few things that will move you forward now.
1:1 ONLINE STRENGTH + NUTRITION COACHING
Get stronger.
Lose fat.
Stop starting over.
A practical plan built around your work, family, equipment, and real schedule—with a coach who keeps the standard clear.
7 days · no cost · no obligation · limited 1:1 availability
Derek PowellFounder + CoachYOUR FIRST 7 DAYS01
Not another plan
you download and ignore.
You get an actual starting point, direct coaching, and enough structure to know exactly what the next week should look like.
Training that fits
Your plan matches your schedule, experience, equipment, and physical limitations.
Simple nutrition targets
Clear calories, protein, and meal structure—without banning the foods you actually eat.
Real accountability
You check in. I review the work, answer questions, and make the first adjustments.
THE ARMS & ORDER SYSTEM02
Less noise.
More direction.
You do not need more fitness content. You need one clear standard, a plan you can execute, and adjustments based on what is actually happening.
Tell me the truth
Your goal, schedule, training history, food, injuries, and what keeps knocking you off track.
Follow one plan
I build the structure. You know what to train, what to track, and what matters most.
Adjust from evidence
We review the numbers and the real week—not the perfect week—and keep progress moving.
THE PERSON BEHIND THE PLAN03
DEREK POWELL · FOUNDER + COACH
I coach the life
you actually live.
I help busy adults get stronger, lose fat, and build consistency through practical training, straightforward nutrition, and honest accountability.
No extremes. No guesswork. No disappearing after I hand you a template. The plan can change. The standard doesn’t.
STRENGTHNUTRITIONACCOUNTABILITY
WHAT WE MEASURE04
Progress leaves
a trail.
No hype and no judging progress from one random day. We track the work, the trend, and what needs to happen next.
- Strength, reps, form, and performance
- Body-weight trend and visible progress
- Calories, protein, steps, and recovery
- Consistency when life gets unpredictable
THE SCOREBOARDMEASURE.
ADJUST.
IMPROVE.
ADJUST.
IMPROVE.
PACESustainable
PLANPersonal
The plan can change.
The standard doesn’t.
THE RIGHT FIT05
For people who are
done guessing.
You have a job, a family, pressure, and a schedule that does not care about the perfect fitness plan. Good. We build from there.
Busy adultsAll experience levelsGym or home trainingReady for accountability
THE ONE-WEEK COACHING TRIAL
Give me one week.
I’ll give you structure.
Personal training direction, simple nutrition targets, check-ins, accountability, and adjustments around your actual life. Seven days at no cost. Decide afterward.
Start my free weekCONTINUE WITH A CLEAR COMMITMENT06
AFTER YOUR FREE WEEK
Choose the runway.
Do the work.
Every option includes personalized training, nutrition targets, weekly check-ins, progress adjustments, and direct accountability. Longer commitments lower the weekly cost.
Foundation
8 weeks
$599or 2 payments of $325
Build the structure and prove consistency.
Apply firstTransformation
12 weeks
$849or 3 payments of $300
Enough time to build, measure, and adjust.
Apply firstComplete
16 weeks
$999or 4 payments of $275
The strongest runway for lasting change.
Apply firstClear terms before payment.
A signed coaching agreement is required. Payment plans divide the full program price and do not shorten the commitment. No surprise charges and no automatic renewal.
STRAIGHT ANSWERS07
Before you
apply.
Is the first week really free?
Yes. Seven days of coaching at no cost, no card required, and no obligation. At the end, you decide whether continuing makes sense.
What happens after the free week?
If we both agree the fit is right, you can choose an 8, 12, or 16-week coaching commitment. Payment plans divide the total cost; they are not month-to-month memberships.
Will my plan renew automatically?
No. Your selected coaching term does not automatically renew. We discuss next steps before it ends.
Do I need a gym?
No. Your training is built around the equipment and space you actually have—gym, home, or a mix of both.
Is this a strict meal plan?
No. You get practical nutrition targets and structure you can repeat. The goal is progress you can live with, not a temporary punishment.
Who is this for?
Busy adults who want to get stronger, lose fat, and stop guessing. All experience levels are welcome, but you must be willing to track, communicate, and do the work.
START YOUR FREE WEEK08
Make the next
seven days count.
This takes about two minutes. Tell me where you are and what keeps getting in the way. I review every application personally.
YOUR PRIVATE COACHING HUB
One plan.
One place.
Accepted clients receive private CoachRx access for training, nutrition targets, check-ins, progress tracking, and direct coaching with Derek.
New client? Open Derek’s invitation email before signing in. You do not need to purchase anything in the app.
DOWNLOAD COACHRXAVAILABLE ONiPhoneGET IT FORAndroid
Already accepted? Use the email address from your invitation.